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Managing Brand Reputation

Recently, we’ve been working frequently with clients who want to change and grow their organization in ways that require them to first identify the existing brand reputation and audience perceptions. With these insights, we can begin thinking about how these perceptions will support or inhibit the desired goal. And as they plan for the future, […]

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Telling your Story – Part II

In Part I of Telling your Story, we discussed the process of identifying the foundational elements of your brand; The process beginning with listing your strengths, credentials, personality traits and professional roles. Further, you select the THREE words which, taken together, do the best job of describing you and what sets you apart from everyone […]

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