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So You Want to Launch an App?

Core considerations matter: clarity, findability, trust   Is your company planning to launch an app, or upgrade an existing one? Are you finding challenges in the process of defining requirements and developing features? The key voices in an app launch project can reflect a range of interests. The technology group will look to leverage innovative […]

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Managing Brand Reputation

Recently, we’ve been working frequently with clients who want to change and grow their organization in ways that require them to first identify the existing brand reputation and audience perceptions. With these insights, we can begin thinking about how these perceptions will support or inhibit the desired goal. And as they plan for the future, […]

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