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Our Team

At Spark Ideas, our team is dedicated to deciphering what, how and why people think about things, and then using those insights to maximize business opportunities. We’re skilled at working seamlessly within a variety of organizations to ignite creative solutions and respond to unique business challenges.

Jill and Wendy co-founded Spark in 2003.

Jill Roussy

Jill Roussy
Principal

Jill’s passion and expertise lies in creative problem solving.  As a marketer, career coach and qualitative researcher, Jill delights in building approaches that uncover insights and drive positive results for brands, teams and individuals.

Jill holds an MBA from the Richard Ivey School of Business. Before co-founding Spark, she held senior roles in Canada and Europe with American Express, KitchenAid, Whirlpool, Bell Canada, and Mackenzie Financial. Jill has her Advanced Moderator designation having facilitated hundreds of qualitative research projects. She is also a Certified Facilitator of the LEGO™ SERIOUS PLAY™ Method, trained in Creative Problem Solving and completed her Coach training with the Coaches Training Institute (CTI) in New York.

Wendy Shaw

Wendy Shaw
Principal

Wendy is a gifted facilitator and communicator.  Wendy loves being hands on with every project and applies her skills and passion leading focus groups, facilitating team workshops and providing one-on-one leadership coaching.

Wendy holds an Honours BA in Economics from Queen’s University. Both a skilled Economist and Marketer she held progressively senior roles at Bank of Montreal, American Express, Manulife, and Bell Canada before co-founding Spark. Wendy has her Advanced Moderator designation having facilitated hundreds of qualitative research projects. She is also a Certified Facilitator of the LEGO™ SERIOUS PLAY™ Method, trained in Creative Problem Solving and completed her Coach training with the Coaches Training Institute (CTI) in New York.