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Insight and Innovation: Which Could You Use More of Right Now?

Earlier this year I heard a speaker at a conference say that what the world suffers from is not a shortage of innovation but rather a shortage of insights.  That got my attention and stuck with me – as it seems counter to everyone’s working assumption that with more innovation all problems can be fixed; […]

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How LEGO™ helps solve complex business issues

We recently became Certified Facilitators of the LEGO™ SERIOUS PLAY™ Method – a facilitated, creative process used to solve complex issues for business.  It is a fun, engaging and highly productive way for a group to share ideas and build solutions around a predetermined topic. The technique is rooted in science and research which demonstrates […]

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How Quick Can Qualitative Research Be?

How Quick Can Qualitative Research Be?  In today’s competitive environment companies are under increasing pressure to get their products and ideas to market as quickly as possible – often cutting corners in the process.  Lately, much has been made about the amount of time needed for qualitative research.  The implication being that no contemporary, successful […]

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Look Up! Perspectives on Customer Experience

By Jill Roussy, Partner, Spark Ideas Inc. and Shaun Little, Consultant

Stop, take a moment, and look up from today’s reports, plans, forecasts and results. Think of five marketers you know and respect. It doesn’t matter what company, sector, or specialization; just consider what they might be doing right now to help drive their organizations forward. Now, imagine you have two questions to ask them.

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How telling stories can provide a rich source of consumer insight

By Wendy Shaw, Partner, Spark Ideas Inc. Article first appeared in the Design Management Review, a publication of the Design Management Institute.

In our work to uncover consumer insights, build marketing strategies and support new product development initiatives we are constantly looking for ways to more deeply understand a consumer’s reality. Getting inside people’s heads and hearts to understand their behaviour and the beliefs behind their behaviour can help shape product development and positioning.

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