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Brand Building

Your brand is more than a logo or a name—it’s an idea that’s defined by a promise and made real by customer experience. It is one of your company’s most valuable assets, and at Spark, we’re all about ensuring that your brand delivers value for your company and customers. Spark will work with you to develop new brands from scratch or extend, rejuvenate and reposition an existing brand that’s in need of some fresh energy. We create brand strategies that include:

  • Brand identity and positioning
  • Creation of foundational brand elements
  • Development of a positioning statement
  • Value proposition for different target segments

Turning insights into brand strategy

We’ll work seamlessly with your team to establish goals and glean insights internally that will assist us in developing brand strategies that meet your business objectives. We will conduct one-on-one interviews and working sessions with key staff (customer-facing and other employees, various levels and departments). We will also conduct customer research, reviewing current data and augmenting as needed with custom created qualitative research methodologies.

Brand architecture

Brands build value by developing strong customer bonds and brand architecture is important as it clarifies and strengthens these relationships. Understanding the overall makeup of your brand as it relates to the greater organization, your customers, and the competitive landscape is an important step in managing the brand portfolio. Let Spark clarify how your brand relates to other brands within your organization and assess how appropriate your existing architecture is when it comes to meeting business and communications objectives.

How we define brands

  • Truth —We’ll work with you to express the function, purpose, personality and strengths for the brand.
  • Vision — We’ll uncover the desired future for the brand, defining the changes that are needed for the current brand foundation.
  • Action— We’ll develop strategies and tactical initiatives to support the brand development and deliver business objectives.