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LEGO™ SERIOUS PLAY™ Method is a facilitated, creative process used to solve complex issues for business. It is a fun, engaging and highly productive way for a group to share ideas and build solutions around a predetermined topic. The technique is rooted in science and research which demonstrates that greater creativity, insight and value come from thinking while building with your hands and then using metaphors and storytelling to unlock ideas.

At Spark we use LEGO™ SERIOUS PLAY™ to support goals in the following areas:

  • Team Effectiveness
  • Branding and Identity
  • Product, Service and Experience Development
  • Solving Customer or Process Pain Points
  • Messy Problem Solving