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Brand Building

Your brand is more than a logo or a name. It’s an idea that’s defined by a promise, and it’s made real by your customer’s experience at every touchpoint. It is one of your company’s most valuable assets, and at Spark, we’re all about ensuring that your brand delivers value for your company and customers. Spark will work with you to develop new brands from scratch or refine, rejuvenate and reposition an existing brand that’s in need of some fresh energy.

We create brand strategies that include:

  • Brand identity and positioning
  • Creation of foundational brand elements
  • Development of a positioning statement
  • Value proposition for different target segments

We’ll work seamlessly with your team to establish goals and glean insights internally that will assist us in developing brand strategies that meet your business objectives. We will conduct one-on-one interviews and working sessions with key staff (customer-facing and other employees, various levels and departments). We will also conduct customer research, reviewing current data and augmenting as needed with custom created qualitative research methodologies.