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Communication Planning

Your brand is at its best when your customers understand you. Build brand value by providing clarity and a competitive edge with communications and messaging that resonate with your target audiences. Spark provides strategies for reaching your customers in meaningful ways.  Whether you want to evaluate existing communications or launch a brand new program, we can create the communication ideas that will spark the action you want from your customers.

Our communication planning services include:

  • Communications mapping & evaluation: We’ll map out the times and places that your customers receive communication from you, and analyze how each factor impacts customer decision-making. Then we’ll evaluate how your customers experience the brand via each channel and touch point to help you determine what’s working and what isn’t.
  • Key message development: We combine qualitative research with sound strategic thinking to help determine key messages that resonate with your consumer.  We’ll develop messaging, extensively testing concepts with target consumers to ensure your communication efforts have the greatest impact.
  • Testing concepts in marketplace: Whether you’re developing a new ad campaign, packaging a new product, or rebranding your entire organization, we can work with you to test concepts within your target market and create communication action plans that align with your business objectives.