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New Product Development

In today’s challenging and competitive environment, marketers face increasing pressure to get new products and services to market quickly. With so much at stake, you need to be confident your idea holds water, that there’s consumer demand for your product or service, and that you understand how prospective customers will benefit. Whether you’re looking for the next big idea for your brand or need to launch a new product line or service, we’ll work with you to activate ideas that minimize risk and maximize results.

At Spark, we use a variety of tools and methodologies to gather intelligence, test hypotheses, and develop strategic action plans to take your product to market. There are three components to our product development process:

  • Fact Foundation – We explore internal and external reports and research alongside qualitative data in order to identify the truths about your customer segment.
  • Ideation and Vetting –  Ensure that the new idea is aligned with your strategic imperatives and business objectives. Our creative workshops for internal and external stakeholder are designed to generate ideas and refine existing concepts.
  • Concept Development and Testing – We’ll help take your products from ideation all the way to prototype by refining concepts through rigorous testing.