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LEGO™ SERIOUS PLAY™

LEGO™ SERIOUS PLAY™

LEGO™ SERIOUS PLAY™ Method is a facilitated, creative process used to solve complex issues for business. It is a fun, engaging and highly productive way for a group to share ideas and build solutions around a predetermined topic. The technique is rooted in science and research which demonstrates that greater creativity, insight and value come […]

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Making Sense of Data

Quantitative research tells us what consumers are doing. Qualitative research helps us understand the why behind consumer behaviour. Together they provide a full picture of your customers – their attitudes, beliefs, behaviours, and needs. While we don’t perform quantitative research, we are experts at designing qualitative research programs that can help shape a subsequent quantitative […]

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The Qualitative Difference

Focus Groups   |   Interviews   |   Online & Mobile Research   |   Ethnography At Spark, we uncover consumer insights that ignite success. We rely on a variety of proven tools to hunt down the market intelligence that our B2B and B2C clients need in order to stay ahead of the curve in a competitive market. We’re experts […]

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