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Customer Experience

Customer Experience

Your customers are the lifeblood of your business and making meaningful connections with them builds brand loyalty and is an important part of growing and maintaining your customer base. One positive customer experience can create a ripple effect of increased business, word of mouth referrals, and positive sentiment both online and off. At Spark, we […]

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New Product Development

In today’s challenging and competitive environment, marketers face increasing pressure to get new products and services to market quickly. With so much at stake financially, you need to be confident—from concept through to development—that there is a demand for the product or service, that your idea holds water, and that you understand how prospective customers […]

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The Qualitative Difference

Focus Groups   |   Interviews   |   Online & Mobile Research   |   Ethnography At Spark, we uncover consumer insights that ignite success. We rely on a variety of proven tools to hunt down the market intelligence that our B2B and B2C clients need in order to stay ahead of the curve in a competitive market. We’re experts […]

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