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LEGO™ SERIOUS PLAY™

LEGO™ SERIOUS PLAY™

LEGO™ SERIOUS PLAY™ Method is a facilitated, creative process used to solve complex issues for business. It is a fun, engaging and highly productive way for a group to share ideas and build solutions around a predetermined topic. The technique is rooted in science and research which demonstrates that greater creativity, insight and value come […]

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How LEGO™ helps solve complex business issues

We recently became Certified Facilitators of the LEGO™ SERIOUS PLAY™ Method – a facilitated, creative process used to solve complex issues for business.  It is a fun, engaging and highly productive way for a group to share ideas and build solutions around a predetermined topic. The technique is rooted in science and research which demonstrates […]

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How Quick Can Qualitative Research Be?

How Quick Can Qualitative Research Be?  In today’s competitive environment companies are under increasing pressure to get their products and ideas to market as quickly as possible – often cutting corners in the process.  Lately, much has been made about the amount of time needed for qualitative research.  The implication being that no contemporary, successful […]

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Communication Planning

Build brand value by providing clarity and a competitive edge with communications and messaging that resonate with your target audiences. Let Spark provide strategies for reaching your customers in meaningful ways.  Whether you want to evaluate existing communications or launch a brand new program, we can create the communication ideas that will spark the action […]

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Making Sense of Data

Quantitative research tells us what consumers are doing. Qualitative research helps us understand the why behind consumer behaviour. Together they provide a full picture of your customers – their attitudes, beliefs, behaviours, and needs. While we don’t perform quantitative research, we are experts at designing qualitative research programs that can help shape a subsequent quantitative […]

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The Qualitative Difference

Focus Groups   |   Interviews   |   Online & Mobile Research   |   Ethnography At Spark, we uncover consumer insights that ignite success. We rely on a variety of proven tools to hunt down the market intelligence that our B2B and B2C clients need in order to stay ahead of the curve in a competitive market. We’re experts […]

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