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LEGO™ SERIOUS PLAY™

LEGO™ SERIOUS PLAY™

Need breakthrough teamwork to solve a problem? LEGO™ Serious Play™ Method is a facilitated, creative process used to solve complex issues for business. It is a fun, engaging and highly productive way for a group to share ideas and build solutions around a predetermined topic, question or problem. The technique is rooted in science and […]

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How LEGO™ helps solve complex business issues

We recently became Certified Facilitators of the LEGO™ SERIOUS PLAY™ Method – a facilitated, creative process used to solve complex issues for business.  It is a fun, engaging and highly productive way for a group to share ideas and build solutions around a predetermined topic. The technique is rooted in science and research which demonstrates […]

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How Quick Can Qualitative Research Be?

How Quick Can Qualitative Research Be?  In today’s competitive environment companies are under increasing pressure to get their products and ideas to market as quickly as possible – often cutting corners in the process.  Lately, much has been made about the amount of time needed for qualitative research.  The implication being that no contemporary, successful […]

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Communication Planning

Your brand is at its best when your customers understand you. Build brand value by providing clarity and a competitive edge with communications and messaging that resonate with your target audiences. Spark provides strategies for reaching your customers in meaningful ways.  Whether you want to evaluate existing communications or launch a brand new program, we […]

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Qualitative Research

At Spark, we uncover consumer insights that ignite success. We rely on a variety of proven tools to uncover the insights that our B2B and B2C clients need in order to stay ahead of the curve in a competitive market. We’re experts at engaging customers and stakeholders in meaningful conversations in person, on the web, […]

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